Generative Engine Optimization (GEO)
51% of B2B buyers now start research with AI chatbots. GEO makes sure ChatGPT, Perplexity, Gemini, and Claude mention your brand when it matters.
Get a GEO auditWhat you get
- AI visibility baseline audit
- Entity and brand-mention strategy
- Passage-level content optimization
- Topical authority cluster building
- Off-site citation and PR plan
- Prompt monitoring across major LLMs
- Quarterly refresh and accuracy checks
Platform-specific signals
- ChatGPT
Favors comprehensive, well-sourced content.
- Perplexity
Heavily citation-focused; prefers recent content.
- Gemini / AI Overviews
Blends traditional ranking signals with AI synthesis.
- Claude
Values well-structured, logical, trustworthy content.
Frequently asked questions
- What is Generative Engine Optimization?
- GEO is the practice of optimizing your entire digital presence so generative AI models recognize, trust, and cite your brand inside their synthesized answers.
- Is GEO the same as AEO?
- No, but they are related. AEO focuses on becoming the direct answer in search engines. GEO is broader: it aims to make your brand a trusted source across all generative AI platforms.
- How do you get cited by ChatGPT or Perplexity?
- You build topical authority, earn mentions on trusted sites, keep content fresh, maintain consistent entity signals, and make your content easy for AI crawlers to parse.
- How do you measure GEO success?
- We track citation rate, brand mention accuracy, share of voice for key topic prompts, and the number of AI-generated answers that reference your brand or pages.