All case studies
B2B SaaSSEO + AEO + Content
B2B SaaS platform: 340% organic session growth
A Series B SaaS company selling workflow automation to finance teams wanted to reduce paid-acquisition dependency. Eight months later, organic-sourced pipeline had more than tripled.
+340%
Organic sessions
+240%
Organic-sourced pipeline
40+
Featured snippets won
The challenge
The company had a strong product but weak organic discovery. Their blog was publishing random topics, product pages were thin, and technical debt was blocking indexation of new features.
What we did
- Audited crawlability and fixed indexation issues affecting 40% of product pages.
- Built topic clusters around finance automation use cases and buyer questions.
- Rewrote product and category pages with answer-first structure and clear CTAs.
- Added FAQPage and HowTo schema to high-intent pages.
- Earned authority links from fintech and SaaS publications.
The result
Organic traffic became the company’s second-largest pipeline channel. Demo requests from organic search increased 240%, and the brand began appearing in AI-generated answers about finance automation tools.
Frequently asked questions
- How long did this campaign take?
- The results shown were achieved over 8 months of continuous SEO, AEO, and authority work, with technical wins visible within the first 60 days.
- What was the biggest driver of growth?
- Rebuilding the topic cluster architecture around buying-intent keywords, combined with technical fixes and authority links from fintech publications.
- Can these results be replicated?
- Every site is different, but the methodology — technical health, answer-first content, topical authority, and consistent measurement — is repeatable across B2B SaaS brands.