All case studies
E-commerceTechnical SEO
E-commerce brand: 210% organic revenue lift
A mid-size DTC brand was losing organic visibility to bigger competitors. We fixed technical bloat, optimized categories, and added structured data at scale.
+210%
Organic revenue
+180%
Organic sessions
2,400+
Product pages optimized
The challenge
Faceted navigation had spawned thousands of thin, near-duplicate URLs. Google was crawling low-value parameter pages while missing important categories.
What we did
- Canonicalized and noindexed faceted URLs to consolidate ranking signals.
- Rewrote category pages with buying guides, filters, and internal links to products.
- Implemented Product, Offer, and AggregateRating schema across the catalog.
- Improved page speed and Core Web Vitals for mobile shoppers.
The result
Organic revenue grew 210% year-over-year. Rich results lifted CTR on product pages, and category pages began ranking for high-volume commercial terms.
Frequently asked questions
- What was the main technical issue?
- Faceted navigation and URL parameters were creating thousands of near-duplicate pages that diluted crawl budget and confused ranking signals.
- How did product schema help?
- Adding Product, Offer, and AggregateRating schema made pages eligible for rich results, improving CTR and visibility in competitive product searches.
- How long until revenue improved?
- Technical fixes showed indexation improvements within 6 weeks; organic revenue growth became significant after month 4.